PERSONALIZED COMMUNICATIONS

by Jack Johnson.

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Personalized communications consist of applications and services that are based on access to and manipulation of the user’s personal data. This includes services such as personal information management, calendar and scheduler management, email messaging, unified messaging, chat, and community participation.
Wireless Internet applications will add value to personalized communications by increasing a user’s ability to access personal data while mobile. We’ve all experienced situations where some small piece of data isn’t there when we need it. But no matter how hard we wish we had not forgotten that contact name, phone number, date, or account number, it still refuses to magically appear. Wireless applications will enable users to wirelessly retrieve data that may be typically stored in various other digital systems. These applications will often be a substitute for another method of access but will add value by retrieving just enough data to get the task done.

Key drivers for personalized communication applications are:

• Time sensitive data. Data that has a very short useful life— wait too long and you’ll miss out on some opportunity.

• Security and privacy. Data that you might not want to carry a hardcopy of for fear of losing it—account numbers, passwords, and personal information that you’d rather not carry with you.

• Access to others. Applications that allow users to contact and receive messages from others regardless of the method used by the sender—emails, faxes, voice mail, instant messages, electronic reminders, and other personal communication.

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